In the face of increasingly fierce competition and consumer trust being challenged by the issue of counterfeit dairy products, many major domestic dairy brands in Vietnam have managed to maintain their credibility and solid market positions.

Thanks to comprehensive investments in modern production technology, the development of clean raw material zones, and strict quality control processes, leading dairy companies have delivered products that meet high safety and nutritional standards—effectively addressing the growing demands of today’s consumers.

In addition, these industry giants have continually diversified their product portfolios, introducing a wide range of fresh milk, powdered milk, yogurt, and specialized nutritional products. This not only helps expand market reach but also enhances the customer experience.

Professional execution of marketing campaigns, brand building, and customer care has further strengthened brand image and recognition. Despite the constant emergence of new competitors, these major companies continue to earn consumer trust and maintain stable market shares through sustainable development strategies and an unwavering commitment to product quality.